NewsWednesday, 27. January 2016
PARI awarded "Brand of the Century"
For more than 100 years, specialists at PARI have been working to improve the lives of those affected by respiratory diseases and those who care for them. The PARI brand has become a synonym for inhalation therapy.
Every three years, the publisher Deutsche Standards Editionen honours German brands in their "Brands of the Century" series. Brands include icons of the German economy that have set standards in their fields, showcased as “stars in the sky”.
PARI has been awarded Brand of the Century in the “Inhalation Therapy” category.
PARI shares the award with 250 other brands, a Who's Who of the German business elite, ranging from Adidas and BMW to WMF and Zeiss:
During a festive gala the Editor of Deutsche Standards Editionen, Florian Langenscheidt, presented the award to one of PARI’s Presidents Jürgen Müller.
The core of the PARI portfolio includes nebuliser systems as well as inhalation solutions. PARI offers effective respiratory tract therapy and prevention of many indications, for patients of any age.
As the newest member of the product family, VELOX features innovative technology and allows extremely quiet operation. It offers fast, simple and discreet treatment as well as maximum mobility.
VELOX represents another important step forward in improving the quality of life of respiratory patients, something PARI has championed for more than 100 years. PARI – a true brand of the century.