NewsMonday, 19. November 2018
Once again, PARI is the brand of the century
“‘Brands of the Century’ is an encyclopaedia of major German brands and introduces the icons of the German economy”, says Florian Langenscheidt. “The book shows who has set standards in his field. It is a walk through our everyday mythology because most of us grew up with the brands whose background, history, meaning and aura are described here”.
PARI joins the icons of the German economy for the third time - a partner in the field of respiratory therapy for more than one hundred years, with a main product that has written its own brand history - the PARI BOY - which is celebrating its 50th anniversary this year.